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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.
The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.
Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.
Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.
Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.
Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.
Small business owners — from a wedding photographer to a Dragon’s Den winner — tell Rachel Miller how they use exhibitions successfully.
FAQs about marketing essentials, including direct mail, costs, branding and what sort of response rates you can expect from a campaign.
Leading customer service software and how to choose the right solution for your business.
A professional email address boosts your business's credibility, branding, and marketing efforts, while making communication more efficient and trustworthy.
The best social media apps for Facebook, Twitter, Instagram, TikTok and more, including social media management software and content creation tools.
Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.
Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.
How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.
What is influencer marketing? How social media influencers can promote your small business, improve brand awareness and boost your sales.
What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.
Outdoor advertising puts your message in front of a big audience in a non-intrusive way. Start here and find out how it could help you.
Radio ads are a tried and tested way to reach a local audience, but you might not have even considered cinema or TV. Our overview of the benefits.
By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.
How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.
To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.
This trends summary explains that graphic designers must have up to date skills, as the sector becomes more competitive.
Google Analytics has been updated. Here's what every small business needs to know about Google Analytics 4.
How to use Google Alerts for your small business; a guide to getting the most out of Google Alerts including how to create customised Alerts.