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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Understanding your customers

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

How to use a database to improve customer service and to support your marketing and sales efforts.

Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.

The customer may not always be right but if you see things from their point of view, you will avoid conflict and build trust says Benjamin Dyer.

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.

Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Latest business news

More and more Brits are choosing to shop for Christmas food and presents in their local, independent retailers, according to new research.

The government has launched the Fair Payment Code to tackle late payments, to reward good practices and ensure small businesses are paid on time.