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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

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Types of complaining customers

When customers are dissatisfied with the service you're providing they fall into one of four kinds of complainers. How do you tailor your response?

How to encourage word-of-mouth recommendations

Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.

VIP customers

Every business has its best customers: the ones you want to keep. So how do you reward them? And should you give everyone the same VIP treatment?

Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Eight great customer service uses for VoIP

Customers expect to be able to reach you immediately when they have a problem. The right communication systems can help you operate more efficiently.

Essential guide to building customer loyalty

How to improve customer service and build customer loyalty to boost sales and encourage word of mouth recommendation.

Handling customer complaints - checklist

A clear complaints-handling procedure enables you to resolve issues and maintain a positive relationship with customers. Use our checklist to better manage customers' complaints.