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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Create a brand

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

Resource topics

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How to change a business name - checklist

Changing your business name? Checklist of key steps to take when you change the name of your business, from notifying Companies House to updating your website and literature.

Essential guide to creating a brand

Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

How to create a brand - checklist

A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Why do small businesses need a brand?

If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Creating a consistent brand identity - checklist

To be effective, your firm's brand identity must be consistent across your website, email and printed literature. Read our checklist.

Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

Does your business image need a makeover?

Does your business need an image make-over? Refresh your firm by improving everything from your website, logo and premises to your customer service.

Ten ways to encourage creative thinking

How to encourage creative thinking in your business by being open to new ideas, brainstorming and rewarding problem-solving

How to hire a freelance designer

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

How to protect your brand and trading names

Find out how you can stop others from damaging your business by registering or using the same or similar names or brands to yours.

How to choose a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.