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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Customer loyalty

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

Resource topics

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Ten ways to reward loyal customers

Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Wining and dining: the rules on client hospitality

Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.

Keeping customers - the importance of loyalty

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Building customer loyalty FAQs

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

Essential guide to building customer loyalty

How to improve customer service and build customer loyalty to boost sales and encourage word of mouth recommendation.