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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

October 2018

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Online entrepreneurs need to be fully aware of the latest ecommerce trends to stay ahead of the pack. What the coming year might have in store.
According to Dan Zarrella: "Marketing without data is like driving with your eyes closed". How to gather performance insights with your phone system.
UK consumers have misgivings about certain professions, from politicians to bankers and footballers. But could perceptions be changing for some?
PPC is a valuable business tool to help grow your small business online, and reach engaged prospects in a cost-effective way. Here's how.
Businesses that don't push the boundaries don't learn, don’t grow and don’t win consumer attention. Why not try something a little different this year?
Running a successful business can be overwhelming at times. A simple CRM system can help you streamline your process and never miss a sale.
Social media is saturated with business content - and not everyone is getting it right. Four tips to help you stand out for the right reasons.

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