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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

September 2018

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A properly designed and developed digital strategy can take your start-up from zero to hero. Gemma Went shares her simple seven-step framework.
Staying competitive means never standing still. Make sure your ecommerce site offers these must-have functions - or you might get left behind.
No matter what type of business you run, going online can help you reach more customers, refine your advertising and compare opportunities.
Brochures and leaflets enjoy high levels of engagement for a relatively low cost. How to make your printed materials perform more effectively.
Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.
When it comes to marketing, online platforms are becoming increasingly saturated - not to mention expensive. Try an unconventional approach.

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