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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tendering can be a major opportunity to win new business. Understanding the tender process and how to tender will help you submit winning proposals.

Resource topics

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Big contracts may seem out of reach, but by linking up with other firms, you can gain the resources you need to pitch for lucrative business.
When tendering for a contract, you will have to show that you can be relied upon to deliver the project to the required standard, on time. But how?
The difference between winning and losing a contract could be down to the quality of your initial proposal: saying the right things in the right way.
The public sector spends billions of pounds directly on orders with SMEs. How can you improve your chances of getting a piece of the action?

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