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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Telemarketing can be a very cost-effective approach to sales. Telephone sales calls are faster and lower cost than visiting customers in person.

Resource topics

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Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.
What do you do when you can't get through to a business contact? Andy Bounds explains how to make contact with hard-to-reach prospects.
There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.
Cold leads are difficult to convert into buyers. So how do you approach a cold lead to give yourself the best chance of making a sale?
Useful FAQs on using telemarketing for your business, from planning a campaign and deciding on a script to costings and incentivising staff.

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