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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sponsorship is a tried-and-tested way for firms to raise their profile and attract new business. Sports and charity sponsorship are common strategies.

Resource topics

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Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help your business maximise its returns from sponsoring an event or sports team.
Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

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