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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A successful sales process looks at the customer and what they want, rather than just what kind of product or service you're trying to sell.

Resource topics

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What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Ten suggestions on how to approach new customers, from advertising to networking and mailshots, with advice on how to go about each technique.
Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.
Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.
Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.
Selling does not have to be a one-way communication, says sales expert Andy Bounds; it should be about agreeing a joint way forward.
There are five key salesperson types, but one beats them all. Fascinating insight into sales technique by Andy Bounds.
Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.
Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.
This huge and lucrative market is no niche - it encompasses consumers from all walks of life who just happen to be over a certain age.
Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.
Sales expert Ian Cochrane explains how to recognise buying signals, overcome objections and close a deal when selling to customers face-to-face.
It's much easier to sell in person, so sales proposals have to work very hard to be convincing. Andy Bounds explains how to get them right.

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