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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

New sales leads are the lifeblood of many businesses. To successfully generate them, you'll need to actively prospect for marketing leads.

Resource topics

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There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.
Networking can help you generate new sales leads, deepen connections with existing contacts and learn useful information about your markets.
Relying on too few customers can leave you vulnerable - losing just one could mean you hit cashflow problems. Here's how to find new customers.
The market for used business vehicles online is vast - but competition is ferocious. Eight steps to making the sale at the best possible price.
Only 20% of leads result in a sale. The key is to concentrate on the ones that are most likely to convert. Qualifying leads should take just 10 mins.
The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?
Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?
Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.
Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.
Podcast with Grant Leboff introducing techniques you can use to attract customers to your offer
How Wilfred Emmanuel-Jones, managing director of The Black Farmer, pursuaded supermarket chains to stock his sausages and other products.
Winning a contract to sell to a big company can be just what your business needs, but getting your foot in the door is hard. Here are some tips.
In order to make sales, we have to understand our customers then ensure we target the relevant potential customers with the right sales messages.
Benefits often prevent a salesperson from engaging with the real motivations of the buyer. In fact benefits are no more than an abstract idea.

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