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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Independent retailers are a tough bunch. But there are still challenges to face. That’s why ecommerce has to be a part of every retailer’s armoury.

 

Resource topics

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Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media
Simon Pitkeathley, chief executive of regeneration agency Camden Town Unlimited, explains how to set up a pop-up business
Retail can be challenging, there's no doubt about it - but with good planning and plenty of energy, you can make a success of your new venture.
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
It's hard to overstate the importance of brand recognition, but how do you go about building it, and on a tight budget? Try pop-up marketing.
Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.
If you are running a retail business - whether bricks and mortar or online - there are five core principles you need to adhere to.
Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.
Atlantic Trampolines is a specialist trampoline supplier that uses Google Ads to bring in orders. Founder Andrew Jardine reveals how.
When it comes to getting your product on the shelves, it's not easy negotiating with retailers. Tim Potter explains how to make the relationship work.
It can be tough for small retailers on the high street. Customers are looking for bargains and retailers need to respond to changing customer needs.
While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers.

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