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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

Resource topics

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Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
How to design your products and services for sustainability - from development through to production and delivery to end of life and disposal.
Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.
Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.
Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.
YPP's founder noticed a gap in the market for fast, quality print production. Stuart Maclaren tells us how he went from kitchen table to big success.
Partnering with a bigger business can help you leverage your innovations. How to get in front of the right people - and make a great impression.
Leo Scott Smith was inspired by personal circumstances to develop an intelligent personal safety device - the world's first, in fact. He tells us more.
You can help your firm innovate by creating a culture in which all employees are encouraged to put ideas forward - and you get the best from people.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
How do you sell an unusual product into a conservative and traditional marketplace? Find out how Daisy Coffins overcame challenges to do just that.

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