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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Setting prices right is a crucial task. Go too high or low and it can have disastrous consequences for your business. Find out how to set prices.

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Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.
Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.
Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.
When you are selling, how do you handle the objection that you are too expensive? Here are four ways to help you sell without having to cut prices.
Providing quotes for new customers is time-consuming and not always successful. Ben Dyer explains how to improve your conversion rate.
Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?
Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.
Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.
Increasing prices involves risk, but if you handle things carefully you can avoid upsetting customers, while achieving your goal of boosting margins.
Firms are always searching for ways to trim their costs and increase their revenue, in good times and in bad. Make your business leaner and fitter.
Pricing a service can be trickier than pricing a product. Getting it right means accurately valuing your time and expertise. Pick up other advice.
Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.

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