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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

If carefully targeted, advertising in the press and trade directories can be an affordable and effective marketing tool for small businesses.

Resource topics

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Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.
The expression ‘if you build it, they will come’ isn’t quite true when it comes to your new website. Five ways to get the word out on the cheap.
A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.
Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?
The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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