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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Any marketing activity takes time and, for the small business owner, time is money. Cost-effective marketing is about getting a measureable return.

 

Resource topics

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Nine ways to market your business online cheaply or for free, including social media, SEO and email.
As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?
How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.
Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.
Shweta Jhajharia explains how to find a useful strategic partner and offers tips on how to forge an alliance and make the relationship work.
Five steps to forming strategic marketing collaborations with other businesses - one of the most cost-effective ways to reach new audiences.
Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?
Partnerships and alliances are good for business. Big firms have always known this but alliances can bring significant benefits for small firms too.
Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?
If you really want to be successful in developing your business-to-business operation, here are five smart things you should do now.
Knowing what your customers value the most about your products can help you to identify areas where you can cut costs without losing product value.

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