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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Content marketing

For small businesses, posting useful content online offers a powerful way to engage with customers, via blogs, case studies, email and social media.

Resource topics

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Podcasting is booming with more than 4.3 million podcasts registered already. So, should you add podcasting to your content marketing mix and, if so, how do you create a small business podcast?
Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
Podcasting has been around for a while, but more businesses are adding a podcast to their content marketing mix. Read the top five benefits of podcasting for your business.
Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.
Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.
Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.
The dominance of online video content has created the demand for video editing tools. We review Movavi Video Editor and consider the pros, cons, features and pricing.
How estate agents and realtors can boost their presence and reach with online, digital marketing methods.
Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.
Mark White of Better Business Blogging explains why your blog needs to add credibility and increase your visibility if it is to drive sales.
Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?