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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

August 2018

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Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.
You don't need extra admin - so is a CRM really worth it? Yes - here's how one could help you look more professional and convert more leads.
Banners, posters and billboards get results for local businesses. The three fundamental things to get right when you buy outdoor advertising space.
If you're at the helm of a new business and want to get your brand into the minds of the public, don't miss these three key opportunities.

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